Agriculture Future of America Acquires Media Trailblazer, Magnetic Ag
KANSAS CITY, MO. (February 21, 2023) — Agriculture Future of America (AFA) announced it has acquired Magnetic Ag -— an agriculture-focused digital newsletter distributed through email twice weekly — from Magnetic Ag founder and AFA alumnus, Travis Martin.
Since its inception in 2020, Magnetic has grown to serve more than 12,000 active subscribers including agricultural business, technology and policy professionals, alongside agriculture educators, students and farmers. Magnetic is aimed at making agriculture industry news digestible by consolidating news from a variety of industry media into each newsletter edition, making the newsletter a hub for the latest agriculture news. With a casual and catchy writing style, Magnetic shares agricultural business, policy, technology and market news.
“Adding Magnetic to AFA’s offerings helps us further serve the industry by developing transformational leaders who find themselves at various stages of their careers,” says Mark Stewart, AFA President and CEO. “Magnetic is a great conduit for equipping agriculture professionals with well-rounded industry news to ensure they are informed.”
Magnetic delivers valuable news in short-form content, making it easy and consumable for busy professionals to stay abreast of the latest industry news. AFA aims to double readership in the coming year by making the newsletter more accessible to its partners and students, while also extending reach to others within the industry.
"Magnetic and AFA share aligned visions for building curiosity and a life-long learner mentality among their audiences,” says Martin. “As an alumnus of AFA, I can’t think of a better new home for Magnetic than with AFA. I'm confident Magnetic will continue making its mark on the agriculture industry, and I’m excited to see how the newsletter and reader community will continue to grow and thrive.”
About Agriculture Future of America
AFA builds bridges for young leaders to foster engagement and innovation in food and agriculture through premier leader and career development experiences. With program participation increasing 28% in the last five years, AFA has provided 26,000 leader development experiences to college leaders and young professionals from more than 200 colleges and universities throughout 43 states since its inception in 1996. AFA has awarded more than $11 million in academic and leader development scholarships. For more information about AFA, visit agfuture.org.
About Magnetic Ag
Magnetic Ag is an industry-leading newsletter delivered twice weekly. With more than 12,000 active subscribers, Magnetic aims to deliver direct, digestible and discoverable news to current and aspiring agriculture professionals, farmers and ranchers. Magnetic touches on news topics ranging from agricultural business to policy, technology and market news. To subscribe, visit magnetic-ag.com.
AFA Marketing Manager