Content Marketing Manager
Reports to: Director of Marketing
Location: Kansas City, MO or Remote
Salary Range: $50,000 - $70,000
Application Review Date: March 1, 2024
As the Content Marketing Manager, you will contribute to a dynamic and cohesive marketing team dedicated to advancing our mission and fostering meaningful connections with students, staff, and partners. You will collaborate closely with the Collegiate Marketing Manager to elevate our brand through compelling photo, video, and written content. You will play a crucial role in shaping our media relations and branding initiatives, while also overseeing additional key responsibilities. Your role is a dynamic blend of creativity and strategy, making a lasting impact on AFA's brand and mission.
Your Primary Functions
Develop and implement a comprehensive content marketing strategy aligned with our overall goals and objectives. Collaborate with internal stakeholders to ensure synergy with collegiate marketing efforts.
Create engaging photo, video, and written content that resonates with the target audience, highlighting our initiatives and capturing the essence of student experiences.
Oversee the production and curation of multimedia content for various channels, including social media, emails, the AFA website, and other relevant platforms.
Act as the guardian of our brand identity, ensuring consistency and cohesiveness across all content and communication channels.
Collaborate with internal teams and external partners to create engaging and visually compelling event collateral, including signage, promotional materials, and multimedia content, enhancing our brand visibility and recognition during various occasions.
Manage the Magnetic Ag newsletter coaching a collective of contractors to craft compelling content to engage and inform a wide-ranging agricultural industry audience.
Elevate thought leadership initiatives, positioning our organization as an industry authority through strategic content creation, industry partnerships, and speaking engagements.
Spearhead the marketing of our fundraising campaigns, collaborating with internal teams and external partners to drive financial support for AFA's initiatives and programs.
Monitor and analyze content performance metrics, providing insights and recommendations for continuous improvement.
Stay abreast of industry trends, emerging technologies, and best practices in content marketing, incorporating innovative approaches into our strategy.
Coordinate efforts to enhance our organizational presence in the media landscape, managing our media contact database and assisting in securing opportunities for interviews, features, and thought leadership.
Ability to foster collaboration, influence others and build trust with internal team and external partners.
Creative and analytical thinker, proficient in tracking the performance of various communications activities yet possess a unique ability to think creatively about marketing communications opportunities and challenges.
Outstanding writer that has a knack at presenting ideas in a clear manner that even the least knowledgeable stakeholder can understand.
Solid presentation skills with ability to confidently share plans and influence peers and management on marketing communications priorities
Required Education and Experience
Bachelor’s degree in marketing, communications, public relations or related field
Email marketing, social media content creation
Digital and event marketing experience
Video and social media content production and editing
5+ years of marketing experience
Preferred Education and Experience
Experience in Salesforce
Involvement in or working knowledge of agriculture and food industry
Donor and alumni marketing
This position may involve the supervision of staff.
You will operate primarily in a professional office environment. If remote, you will work primarily from home office.
While performing the duties of this job, and subject to request for reasonable accommodations, you will be required to constantly operate a computer, and other office machinery as needed. You will remain in a stationary position most of the day and exchange information with internal and external constituents regularly. Occasionally, you may need to move or position equipment or supplies weighing up to 5 pounds.
Position Type/Regular Hours of Work
This is a full-time position, and regular hours of work and days are Monday through Friday, 8:00 a.m. to 5:00 p.m. This position will be expected to work some evenings and weekends as needed.
Some out-of-area and overnight travel is expected to AFA events throughout the year and on weekends. Travel is not expected to exceed 10%.
Equal Employment Opportunity
Agriculture Future of America (AFA) provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, AFA complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
AFA expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of AFA’s employees to perform their job duties may result in discipline up to and including discharge.
View our commitment to Diversity, Equity and Inclusion (DEI) Employee signature our careers webpage.